Ecommerce Foundation

From EcommerceWiki

Ecommerce Foundation

Logo Ecommerce Foundation1.png
Country Global

Contributing employees

Adina Lionte
Partnership Manager
Adlen Khelladi
Carmen Machiels
Marketing Coordinator
Corinne Poort
Managing Editor
Daan van Beek
Haytham Murad
Jimmy Hadj-Rabah
Johnson Chen
Marketing research analyst
Jorij Abraham
Managing Director
Jorij Abrahamss
Managing Director
Jurre Couenberg
Mael van Dijk
editor, report & data analyst
Margherita Anichini
Intern Marketing & Communication
Maximiliaan Koene
Marketing and Sales
Metje van der Meer
Marketing Coordinator
Michiel Grobben
Research and Advice
Milou Swens
Mine Direnç
Online Marketing Intern
Nic Laan
Rein Suijker
Richard van Welie
Chief Editor
S. Ros
Director Asian Relations
Sara Lone
Research Analyst
Stefanie Ros
Director Asian Relations
Stijn van der Meijs
Z Wang
Research Analyst
Zhenxing Zhang

About the Ecommerce Foundation

The Ecommerce Foundation is an independent non-profit organization, initiated by worldwide national ecommerce associations and online and omnichannel selling companies from industries such as retail, travel & finance. By combining collective goals and efforts, the Ecommerce Foundation is able to realize reports on ecommerce facts and figures, ecommerce benchmarks, research, studies and publications that can not be realized on a national or individual basis.


Online and omnichannel selling companies have great difficulties keeping pace with the rapid rise of ecommerce. Companies often make the same online mistakes that other companies already made. Practical knowledge and know-how is available on the Internet but the information is fragmented and often shallow, lacking real insights and depth. The pressure on online selling companies is further increased by the continuous introduction of new technologies on a global level.


Our mission is to facilitate the development of practical knowledge, insights and learnings for which individual institutions, associations and B2C selling companies do not have the (financial) resources and/or capabilities. By combining collective goals and efforts, the Ecommerce Foundation is able to realize research, reports, benchmarks and studies that could not have been realized on an individual basis.

Download the reports by Ecommerce Foundation here