Search Engine Advertising
2. What are the benefits of Search Engine Advertising?
3. What are the challenges regarding Search Engine Advertising?
4. How do search engines work?
5. What is Google AdWords?
6. What is an Adgroup in Google AdWords?
7. What are Keywords, negatives and Match-types?
8. What are impressions (in terms of SEA)?
9. What is the Click Through Rate (CTR)?
10. What is the Cost Per Click (CPC)?
11. What is Cost Per Mille (CPM)?
12. What is a First Page Bid?
13. What is the Quality Score?
14. Where can you advertise on Google?
15. What is Google Display Network?
2. What is Google Remarketing?
3. What are Google's Targeting Tools?
4. How to get the most out of Google AdWords Search?
5. How to get the most out of Google Display Network?
6. How to set up your SEA campaign?
7. What is Google Conversion Tracker?
8. What are the goals for your ad campaign and how can you measure its success?
9. Tools for setting up campaigns
10. What about Ad Extensions?
2. How do Internet users search?
3. In what ways can you influence searchers?
4. How to determine visitor behavior?
5. What different intents exist and what do they mean?
6. Mobile device targeting
7. What is AdWords Editor?