Lisette Huijzer is chairman of the expert group Search Engine Advertising
My fields of expertise are
This is an overview of all the topics to which I have contributed.
- Tools for setting up campaigns
- What are the goals for your ad campaign and how can you measure its success?
- Which ad formats are available?
- What is the Quality Score?
- What is Cost Per Mille (CPM)?
- What are impressions (in terms of SEA)?
- What is Google AdWords?
- What are the challenges regarding Search Engine Advertising?
- What are the benefits of Search Engine Advertising?
- What is Search Engine Advertising?